                    &\multicolumn{1}{c}{(1)}         &            &                     &            &                     &            \\
                    &        Both         &            &Electioneering         &            &      Policy         &            \\
\hline
Competitiveness     &       0.808         &     (-1.44)&       1.080         &      (0.73)&       1.113         &      (0.93)\\
Previous campaign experience&       1.059\sym{*}  &      (2.28)&       1.047\sym{*}  &      (2.21)&       1.087\sym{***}&      (4.78)\\
Male                &       1.084         &      (1.03)&       1.075         &      (1.26)&       0.999         &     (-0.01)\\
Campaign Period     &       3.068\sym{***}&     (12.97)&       2.097\sym{***}&     (11.54)&       0.995         &     (-0.11)\\
Time until election &       0.995\sym{***}&     (-8.27)&       0.994\sym{***}&    (-14.72)&       1.001\sym{***}&      (4.39)\\
Fianna Fáil        &       0.506\sym{***}&     (-3.70)&       0.981         &     (-0.15)&       0.798\sym{**} &     (-2.61)\\
Fine Gael           &       0.337\sym{***}&     (-5.50)&       0.899         &     (-0.81)&       0.688\sym{***}&     (-4.56)\\
Green Party         &       0.773         &     (-1.35)&       0.965         &     (-0.27)&       0.975         &     (-0.28)\\
Labour              &       0.610\sym{*}  &     (-2.30)&       0.875         &     (-0.90)&       0.709\sym{**} &     (-2.91)\\
Other/Ind           &       0.582\sym{**} &     (-2.63)&       0.857         &     (-1.13)&       0.815         &     (-1.69)\\
Sinn Féin          &       0.687\sym{*}  &     (-1.96)&       1.113         &      (0.83)&       0.736\sym{*}  &     (-2.44)\\
Social Democrats    &       0.671         &     (-1.95)&       0.956         &     (-0.31)&       0.919         &     (-0.88)\\
Solidarity-PBP      &       1.146         &      (0.71)&       1.358\sym{*}  &      (2.17)&       1.295\sym{*}  &      (2.56)\\
District magnitude  &       0.860\sym{*}  &     (-2.28)&       0.975         &     (-0.46)&       0.902\sym{*}  &     (-2.03)\\
Candidates running  &       1.020         &      (1.11)&       1.003         &      (0.20)&       1.007         &      (0.45)\\
Urban               &       1.039         &      (0.53)&       1.048         &      (0.87)&       1.048         &      (0.76)\\
Twitter length      &       1.000         &     (-1.45)&       1.000\sym{***}&     (-3.52)&       1.000         &     (-1.28)\\
Followers count     &       1.000         &      (0.80)&       1.000         &      (0.81)&       1.000         &      (1.11)\\
Rolling average of no. of tweets (7 days)&       0.977\sym{***}&     (-4.53)&       0.970\sym{***}&     (-6.50)&       0.986\sym{***}&     (-3.49)\\
Rolling average of retweets (7 days)&       1.005\sym{**} &      (2.61)&       1.002         &      (1.45)&       1.002\sym{**} &      (2.72)\\
Sum of likes on previous 10 tweets&       1.000         &      (0.09)&       1.000         &     (-1.13)&       1.000         &     (-1.11)\\
Sum of retweets on previous 10 tweets&       1.000         &     (-0.72)&       1.000         &      (0.40)&       1.000         &      (0.30)\\
Sum of electioneering in previous 10 tweets&       1.338\sym{***}&     (21.38)&       1.322\sym{***}&     (25.82)&       1.035\sym{***}&      (3.67)\\
Mean retweets on electioneering (10 tweets)&       0.998         &     (-0.85)&       0.996\sym{*}  &     (-2.42)&       1.002\sym{*}  &      (2.57)\\
Sum of policy in previous 10 tweets&       1.256\sym{***}&     (19.58)&       1.036\sym{***}&      (3.75)&       1.286\sym{***}&     (24.85)\\
Mean retweets on policy (10 tweets)&       0.999         &     (-0.45)&       1.000         &     (-0.04)&       1.001         &      (0.96)\\
\hline
Observations        &       94902         &            &                     &            &                     &            \\
